MIPCOM, the international market for audiovisual content, is one of the most eagerly awaited events of the year for the entertainment industry. The 2023 edition of this world-class event, held in Cannes, was an opportunity for industry professionals to get together, exchange ideas and discover the latest trends and innovations. In this article, we explore the highlights and trends of MIPCOM 2023.
The rise of streaming content
MIPCOM 2023 confirmed the growing influence of streaming platforms in the entertainment industry. Streaming giants such as Netflix, Amazon Prime Video, Disney+ and others have announced massive investments in original content production. More and more traditional industry players are joining forces with streaming platforms to create and distribute exclusive content, signalling a profound transformation in the way consumers access media.
The explosion of unscripted content
Unscripted content, such as reality shows, documentaries and travel programs, is booming. Content creators are actively seeking authentic and engaging stories, which has led to a significant increase in the production of unscripted content. MIPCOM showcased innovative and captivating projects in this field, reflecting the public’s growing appetite for real-world storytelling.
The Immersive Technology Revolution
Virtual reality (VR) and augmented reality (AR) continue to gain ground in the entertainment industry. MIPCOM 2023 saw impressive demonstrations of immersive content, from virtual tours of series sets to interactive experiences. Industry professionals are actively exploring the possibilities offered by immersive technology to create unique entertainment experiences.
The Importance of Diversity and Inclusion
Diversity and inclusion were at the heart of discussions at MIPCOM 2023. Industry speakers stressed the importance of authentically representing the diversity of human experience in audiovisual content. More and more creators and producers are committed to increasing diversity in the industry, both behind and in front of the camera, in order to more accurately reflect the world we live in.
MIPCOM 2023 was a landmark event for the entertainment industry, highlighting the trends and developments that will shape the future of this constantly evolving sector. From streaming platforms to immersive technology, diversity and inclusion, this event showed that the entertainment industry remains dynamic and resolutely forward-looking. Industry professionals continue to innovate to meet the expectations of an increasingly diverse and demanding global audience.
